Channel Marketing

/Channel Marketing

What Is Channel Marketing?

Selling Direct Versus Indirect Some vendors or manufacturers sell their products directly to their customers. Perhaps the most famous direct business model of all was that of Dell when it was founded by Michael Dell in 1984. Customer would go to the Dell website, configure their own PC and pay for it online. Then [...]

By | 2017-06-13T10:48:06+00:00 May 21st, 2017|Channel Marketing|0 Comments

Demystifying Channel Marketing

Channel Marketing is quite complex. If you think about it a vendor with a direct business model has things relatively easy. Their marketing plans can be absolutely focused on the end customer. They can get to know their target customers in depth and then build out message roadmaps and marketing activities which "target" the [...]

By | 2017-06-12T14:50:31+00:00 May 19th, 2017|Channel Marketing|0 Comments