jimwright

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About jimwright

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So far jimwright has created 9 blog entries.

Website Design: How to Choose the Right Package

Website design has never been cheaper, which is great for small businesses on a tight budget. But will a website design package costing under a thousand pounds deliver the right results? Yay! A website for under £1000! One of the very first things a small business needs to do, from a marketing perspective, is [...]

By | 2017-06-27T07:58:05+00:00 June 26th, 2017|Small Business Marketing|0 Comments

How To Allocate A Marketing Budget

Large companies with significant marketing departments, will have tried and trusted methods for calculating marketing budgets. It will often be a percentage of revenue, and that number will go up or down depending on a whole host of factors, including the state of the economy, growth (or decline) in specific markets, past performance and [...]

How To Calculate Your Marketing Budget

According to Gartner, the world's leading research and advisory company, the average marketing budget has risen to an all-time high of 12% of company revenue* I think that's too high, and that it's symptomatic of the fact that many companies are spending their budgets inefficiently, wasting money on dated marketing techniques which deliver a [...]

By | 2017-06-12T15:33:20+00:00 June 11th, 2017|Uncategorized|0 Comments

Our Marketing Budget Is Zero. What Can We do?

Preparing The Ground It's very common for a small business to have little or no marketing budget. The problem is, creating a marketing budget is very much a chicken and egg situation. If you do have a marketing budget, and you invest it wisely, then you should be able to generate increased [...]

By | 2017-06-12T15:32:11+00:00 May 25th, 2017|Small Business Marketing|0 Comments

What is Content Marketing?

Traditional marketing techniques are tried and tested. Think advertising, direct mail or flyers. With traditional marketing the product or service being marketed takes centre-stage, and the messaging is product-focused: "Announcing product X. Here's what it does, here's why you should by it and here's a great introductory offer". There's often a great deal of emphasis on [...]

By | 2017-06-13T10:31:40+00:00 May 23rd, 2017|Content Marketing|0 Comments